Tag Archive - 2018

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18 Churchy Things the Class of 2018 Won’t Get

Around this time of year, the mainstream media and Internet meme-machines like to remind us how old we are by telling us all of the things this year’s high school graduates won’t remember because, well, they weren’t even born yet.

That list is usually all pop culture, technology and political references. But what about church? I bet we can make a good list.

In church leadership, we have a looooong memory. And for some reason, we expect the new wine to clothe itself with old wineskins to learn and accept every moment of our history as part of their own personal story.

This spring’s high school graduates were born in the year 2000. Here are some churchy things for which they have little to no context for…

  1. “Shout to the Lord”
    That was 1994, folks.
  2. When Worship Bands Were Edgy
    Carey Nieuwhof wrote about this very well in his article “The Impending Death of Cool Church.”
  3. Billy Graham Crusades 
    His last was in 2005. They were five years old.
  4. Televangelists Committing Fraud and Conspiracy
    More on why that should influence how your church talks about money in Tony Morgan’s article “It’s Not the ‘80s Anymore.”
  5. Giving Cash at Church
    The Unstuck Group’s intern this semester specifically mentioned “offering plates of all varieties… the strangest ones I’ve seen were velvet bags with wooden handles. Very retro.” Tony also said his church doesn’t take an offering in services anymore. And there are no “giving boxes” either.
  6. Why “See You at the Pole” Is a Thing
    Prayer at school is not a part of their collective consciousness.
  7. “I Can Only Imagine”
    Aka Contemporary Christian Music as an influential genre.
  8. Overhead Transparencies for Song Lyrics / Reading Songs from a Hymnal
    They have no idea why older people in your church don’t like projectors and screens.
  9. I Kissed Dating Goodbye
    But, that doesn’t mean they are dating—at least not in real life. (Ask a few teenage girls when was the last time a boy actually asked them out. You’ll get some eye-rolling.)
  10. Multisite as a New Thing
    In late 2005, there were already more than 1,500 multisite churches in the United States.
  11. The Charismatic Movement / The Word “Charismatic” Used in Spiritual Context
    Whether you’re for it or against it, they don’t understand why.
  12. WWJD Bracelets
    Ah, the ‘90s.
  13. Drama Teams
    Aka video clips without the magic of editing.
  14. Church Directories
    If you still have one of these, let me guess the average age of the people listed.
  15. Wearing Your Sunday Best
    See #2. It’s been mostly acceptable to wear jeans to work, and church, since before they were born.
  16. CD Recordings of the Sermon
    Where would they even play a CD? If it’s not digital, they aren’t listening to it.
  17. Tent Revival Meetings
    Similarly to Billy Graham Crusades, without the historical context, these make no strategic sense. Why would you set up a tent beside your building and have service every night? An 18-year-old probably won’t even bother to ask why. They’ll just chock it up to weird religious stuff.
  18. What You Mean by “Traditional” or “Contemporary” Services Style
    “Contemporary” isn’t a thing. The 1990s started almost 30 years ago. If you’re trying to reach Gen Z and Millennials, and you think you have a “contemporary” service that will reach them, there’s a good chance you’re trying to connect with them using a style that emerged before they were born. The literal definition of contemporary is “belonging to or occurring in the present.” Oh, that we would own that definition. The Holy Spirit belongs to and occurs in the present, just as much as he did when the past was the present. As for “traditional” services, I can’t say it any better than Amy Anderson, The Unstuck Group’s Director of Consulting, recently did: If you have a service you’re calling “traditional,” it’s probably not reaching new people for Christ.

Bonus, Unchurchy List

These things make all of the real lists, but churches still ignore these facts. This year’s college graduates don’t remember…

    1. Life Before Mobile
      The iPhone came out when they were 7 years old. We can’t close our eyes and pretend like we can still connect with them without a native mobile strategy.
    2. Having to Call Anywhere for Information
      You need a digital destination for any action you want them to take.
    3. Life Before Everyone Shared Their Whole Lives on Social Media 
      They were 4 years old when MySpace was a hit, and the social media landscape exploded as they grew up. If you’re just tacking on Facebook to your real evangelism and discipleship strategy, you’re going to miss them.
    4. Not Being Able to Google It
      Specifically when it comes to preaching, if you make claims about Jesus, God, the Bible, etc. that they don’t understand, they’re going to Google it. Be prepared for that.
    5. Not Being Able to Connect with You
      They expect to be able to follow you on Instagram or Twitter. They expect to be able to figure you out a bit by how you present yourself online, not just what you say on the platform.

I challenge you to invite some high school grads to join you and your staff for a conversation about what you’re doing that they don’t understand. Let’s not be so hyper-focused on reaching Millennials that we wake up one day realizing we’ve already lost Gen Z.

A big thank you to Tiffany Deluccia for the guest post! Tiffany is Director of Marketing & Communications at The Unstuck Group. She graduated from Clemson University, and before joining The Unstuck Team, worked in public relations with major national retail brands, nonprofits and churches on content creation, strategic planning, communication consulting, social media and media relations. She also founded and writes for WastingPerfume.com, a devotional blog for young women.


Posted in Leadership

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5 Core Issues that will Fuel Growth in your Church in 2018

Stuckness is no respecter of the “brand” or “flavor” of a church. All kinds of churches across America are stuck. Large churches, small churches, old churches, new churches, Baptist churches, Methodist churches, Nazarene churches, Presbyterian church and even non-denominational churches are stuck.

At the Unstuck Group we’ve literally worked with hundreds of churches and one of the many things we’ve learned along the way is that there are 5 Core Issues that keep churches stuck.

The good news is that in 2018 your church doesn’t have to stay stuck.

This year your church can take a different approach. I’m not talking about trying harder, I’m talking about trying different. I’m also not talking about making some risk free small tweaks. If you want different results you’ve got to adopt a different strategy and employ different tactics.

What are you and your team willing to differently this year when it comes to your approach to these 5 Core Issues?

Discipleship Pathway

I’ve seen a lot of churches that offer a myriad of classes, small groups, and a grocery list of ministries that clutter people’s lives and compete for time, promotion, money and participation. But it’s rare to find a church that has a clear strategic pathway for people who are new to following Jesus to move towards knowing and following him. Is your church providing a menu of ministry offerings or clear next steps for people who connect with your church to become more fully devoted followers of Jesus?

Leadership Development

While many church leaders search for an off the shelf tool or some new content that is promised to produce leaders in their church they forget that the Church itself is the greatest leadership development engine that’s ever been designed. How deep is the leadership bench at your church? Most churches are struggling to identify their up and coming young leaders. Is your church attracting, identifying, and intentionally developing young leaders? Most are hopeful that it will somehow happen, but hope isn’t a strategy. Check out these 10 Articles that will Help your Church Develop Young Leaders. Developing people is different than offering a class. What are you going to do to invest in people differently this year?

Mission / Vision

Clarity is king. Without clarity churches are left to fumble around in a fog and hope for the best. However, the clearer become the better decisions can be made and the faster alignment can be accomplished. When everyone on the team has clarity, and knows where you’re going and who is supposed to do what next things can really get moving. Unfortunately, the majority of churches aren’t very clear about their mission (why they exist) or vision (where they are going), and so they stay stuck. Here’s a post that will help you and your team gain more clarity on your mission and vision.

Communications

It’s not uncommon in churches to find ministries competing for “air time” in the weekend worship services. Many church staff members mistakenly think that if “their” ministry offering isn’t announced on the weekend then it’s not important and it can’t be successful. As a result, churches end up relying on the weekend bulletin and announcements in their services as the extent of their communication strategy. They communicate everything to everyone, hoping to get someone involved. If it’s not announced from the stage then they spam people to death with constant emails that are just ignored or deleted. Interested in learning more about church communications? Check out these 10 Findings from New Research on Church Communications.

Volunteers

A simple but deep truth that seems to have been forgotten is that volunteering is discipleship. Volunteering is not just about roles that need to be filled anymore but people that need to be developed. The role of the Church Staff Member isn’t to do the ministry but to equip the church to do the ministry. While most church staff would generally agree to that statement, few are actually doing it. Want to learn more about developing an effective Volunteer Strategy at your Church? Check out these 10 Articles that will Help your Church Build a Stronger Volunteer Culture.

If you behave differently towards these 5 Core Issues this year, you’ll get different results. And if you need help getting unstuck then connect with us at the Unstuck Group, we can help this next year be the best year of ministry you’ve ever experienced!


Posted in Leadership