Tag Archive - assimilation

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How to keep Easter Guests Coming Back

In a couple of days churches all across the country are going to be hosting guests at their Easter services, hoping they say yes to following Jesus, and hoping that they come back the next week and get connected in the life of their church. I hope that happens too. But hope is not a strategy.

Here’s a couple of ideas that should help you develop a strategy to keep those guests coming back well after Easter.

1. Help Guests Self-Identify

Instead of head hunting for guests, create simple ways for guests to let you know that they are there. Guest parking, children’s check-in, a physical guest services location, and a communication card located in your church program or bulletin are all simple ways to create avenues for guests to let you know they are there, when they’re ready to let you know.

2. Don’t Spam People

Please don’t show up on people’s doorstep or bombard them with multiple emails and letters the week following Easter. Many of the companies out there that are the best at guest services don’t overtly pursue guests. Rather they are available to guests and their needs when their guests engage them and express a need.

3. Make the Next Step Easy

People come to church on Easter for all kinds of reasons, but they’ll stay at a church because of relationships and responsibility. What is the one, clear, simple, and easy step you want all of your guests to take…and why should they take it? How are you going to get guests quickly and easily connected to relationships and responsibility at your church?

4. The More Personal the Better

Instead of sending the same generic follow up letter to everyone make it personal. If guests are giving you personal information such as their name and the names of their children, and if someone is personally greeting them and hosting them then reach out to them in the same personal manner. Why not have the person that greeted them and hosted them write a hand-written card thanking them for being a guest at your church and that they’re looking forward to seeing them again next week.


Posted in Leadership

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Why Volunteering is the Biggest Issue Facing the Church

I’ve never coached a church leader or consulted with a church that said they had enough volunteers. In fact, most church leaders I speak with identify a shortage of volunteers and volunteer leaders as one of the top 5 issues holding their church back from reaching the vision that Jesus has given them. But contrary to the popular belief among many church staff, the issue isn’t a poor talent pool. Your church is full of talented volunteers. In fact the people who attend your church are so talented that companies actually hire them to do jobs everyday and they actually get paid for it (sarcasm indented). The real issue is that the church needs to change the scorecard. We need to shift the focus of paid-staff from ministry production and execution to volunteer and leadership development. The churches that do this understand the following 5 principles and the incredible results that accompany applying them.

1. Volunteering makes your Church “Sticky”

Want to figure out how to close the proverbial backdoor of your church and keep people from “leaving?” Then get people volunteering. People come to church for all kinds of reasons. But the top two reasons people stay at a church are “relationships” and “responsibility.” Volunteering checks both of those boxes!

2. Volunteering is a Pathway to Small Groups

Most churches used to buy into linear thinking that says people come to church, then get into a small group and then start volunteering. That’s actually backwards. It’s way less threatening to volunteer and serve than it is to jump into a small group bible study at some strangers’ house with a bunch of other strangers. And guess what happens as people volunteer? They begin to develop friendships with other people they’re volunteering with and then get into small group bible studies with friends instead of strangers.

3. Volunteers are more Generous

It’s negligent of me not to point this simple fact out. That is, people who volunteer are more likely to be generous financially towards your church. The fact that they are volunteering means they’re with you and on some level buy into the vision of where you’re going as a church because they’re wiling to put their time towards it. Jesus said it this way, “For where your treasure is, there your heart will be also.”

4. Volunteering is Discipleship

I’ve written previously that many churches still view volunteering as roles that need to be filled instead of people that need to be developed. Most churches are missing the boat on this simple fact: that people grow spiritually through volunteering and tangibly learning to live an others oriented life. The first Sunday School Class I taught, the first Mission Trip I went on…etc. I grew and gained far more than I ever gave.

5. Volunteering is the Biblical Mandate for the Church

“Volunteer Development” can be described as the two-word long job description of every staff person who receives a paycheck at a church. The Apostle Paul put it this way…”And he gave the apostles, the prophets, the evangelists, the shepherds and teachers, to equip the saints for the work of ministry, for building up the body of Christ…”

 


Posted in Volunteers

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First impressions

It was 14 years ago. Lisa and I had recently been married and I had just gone on staff at my first church as a Youth Pastor. She was finishing her teaching degree driving an hour each way to and from school. I was full on diving into ministry, trying to change the world. It was a pretty tradition church. There was an organ and a choir in the sanctuary. It was a suit and tie kind of a place, cool church, just a traditional style church. The youth ministry was growing at a pretty quick pace and students started coming to this church that didn’t look, act, talk, or smell like they had ever been in a church before, and that was because they hadn’t. Being a pretty conservative environment, the church actually had a hard time with these new students walking through the doors. But something about the whole thing felt right. To fast forward, a young man by the name of Will came to the Student Ministry one evening and got radically saved. Immediately we started praying for his little brother. Eventually Will’s little brother shows up at church one Sunday morning. I can remember, he walked in all thugged out with his saggy jeans, black t-shirt, stocking hat pulled down to eye level, and a chain hanging from his wallet to his jeans. He walks all they way down the center aisle of the sanctuary and plops down on the front pew. He slouches down, crosses his arms, and didn’t move the entire service, not even when we stood to sing. He just sat there, as if to say, “I dare you.”

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Posted in Creative Arts, Leadership

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sticky church

People end up coming to church for a myriad of reasons. Motivations range from church was something that they grew up with and is a cultural norm in their life, to a moment of personal crisis, a simple invite by a friend, and sometimes even a cleaver marketing campaign by a local church. But what makes them come back, what makes them stick?

In his book, Sticky Church, Larry Osborne does a great job of addressing the leadership tension between the front door (getting people in) and the back door (keeping people in) of the church. In it he asserts that, “As long as the front door remains larger than the back door, any church will appear to be growing. But sooner or later the front door can’t get any larger; either the budget or the skill set runs thin.” He goes on to explain that many pastors are guilty of using the people they already have in order to reach the people they want to reach. Instead of viewing their church as a flock to care for, lead, and tend to they often become viewed as a tool to get to the pastor’s dream…and that’s a dream that needs to die. If this has ever been an issue that you’ve had to contend with, you know first hand that by the time the indicators of a problem with the back door begin to rear their ugly head more often than not the problem has become so large and so complex that it takes a serious time, resource, and people commitment, and often times the courage to make some very difficult and far reaching decisions to wrestle this down.

You might need to spend some time addressing the backdoor at your church if you can identify with the following list:

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Posted in Leadership, Spiritual Formation
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