Tag Archive - chip heath

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creating ideas that stick

Why do some ideas catch on, seem to take on a life of their own, and go viral while others seem to simply wither and die with a mere whimper? If you want to understand what makes a good idea, well a good idea…and if you’re interested in getting other people to embrace your ideas then you may want to pick up a copy of “Made to Stick.” In this book authors Chip Heath and Dan Heath assert that creating a successful idea is built through a simple, unexpected, concrete, credentialed, emotional, story.

 

 

 

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Posted in Creative Arts, Leadership