Tag Archive - follow up

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[Repost] How to get Easter Guests to Come Back to your Church

A couple of years ago I wrote a post on how to get guests who come to Easter services at your church to come back to your church. It went on to be one of the top 10 most popular posts on my blog that year. With Easter weekend coming up I thought I’d share it with you again in an effort to help you think through any last minute opportunities to leverage Easter to its fullest at your church and help guests come back.

In a couple of days churches all across the country are going to be hosting guests at their Easter services, hoping they say yes to following Jesus, and hoping that they come back the next week and get connected in the life of their church. I hope that happens too. But hope is not a strategy.

Here’s a couple of ideas that should help you develop a strategy to keep those guests coming back well after Easter.

1. Help Guests Self-Identify

Instead of head hunting for guests, create simple ways for guests to let you know that they are there. Guest parking, children’s check-in, a physical guest services location, and a communication card located in your church program or bulletin are all simple ways to create avenues for guests to let you know they are there, when they’re ready to let you know.

2. Don’t Spam People

Please don’t show up on people’s doorstep or bombard them with multiple emails and letters the week following Easter. Many of the companies out there that are the best at guest services don’t overtly pursue guests. Rather they are available to guests and their needs when their guests engage them and express a need.

3. Make the Next Step Easy

People come to church on Easter for all kinds of reasons, but they’ll stay at a church because of relationships and responsibility. What is the one, clear, simple, and easy step you want all of your guests to take…and why should they take it? How are you going to get guests quickly and easily connected to relationships and responsibility at your church?

4. The More Personal the Better

Instead of sending the same generic follow up letter to everyone make it personal. If guests are giving you personal information such as their name and the names of their children, and if someone is personally greeting them and hosting them then reach out to them in the same personal manner. Why not have the person that greeted them and hosted them write a hand-written card thanking them for being a guest at your church and that they’re looking forward to seeing them again next week.


Posted in Leadership

2

How to make Guests Feel Uncomfortable at your Church

It’s uncomfortable for a person who’s unfamiliar with God and church to go to church for the first time. Often times they feel as though they’re taking a huge risk by even showing up. Unfortunately, there are a lot of things that churches do to make guests feel even more uncomfortable when they go to church for the first time. Here are just a few…

Use Insider Language

Churches are notorious for using cute insider language like the “Butterfly Room” for the 2-year-olds. Just call it the 2-year-old room, that’s going to help guests understand it and not feel like an outsider. No guest knows if their kid should go in the butterfly room or the lady bug room…they’re raising kids not bugs. Also stay away from acrostics…I know every good Christian in America should know what FPU means, but I’m telling you, people who are new to church have no idea what you’re talking about. And if it’s confusing to them it could be the difference in them leaning in towards Jesus or away.

Point them Out

New people love to be singled out and made the center of attention, so make sure you do something like have them all remain seated and have everyone greet them in the worship service at some point. I hope you know that I’m kidding…if you don’t, let me let you in on a little secret…I’m kidding. Don’t point out new guests. Instead think through creative and nonthreatening ways for guests to self-identify themselves and let you know they’re there.

Make it Confusing to Navigate the Building

Make sure that you don’t use clear signage throughout your building. Guests should just know where to go when they come to our church, and if they don’t it’s their own fault. If they came to church more often they’d figure it out. When guests don’t know where to park, don’t know which entrance to go in, and have a difficult time navigating the facility because you haven’t thought about that for them and helped them through great way-finding, that always makes an already awkward situation worse.

Don’t Update your Facilities

That church building that looks and smells like it’s fresh out of 1980…yeah don’t update it, it’s vintage. We don’t need to impress people with our building. We’re here to worship God, not a building. I don’t think church buildings need to be crazy, over the top impressive…but when a church facility is not on par with other public space in the community it’s going to make guests feel uncomfortable.

Have Weird People taking care of their Kids

It’s weird dropping off your kids with someone you’ve never met before. It probably even makes some people feel like bad parents. Dropping off a kid in a room that is dirty and has old carpet, where the toys aren’t clean or a room that smells bad can make guests feel very uncomfortable. Not to mention dropping off kids where there is only a teenager or a male volunteer in the room can plain creep guests out. Oh, and make sure you don’t change their kids diapers and give the kids back to the guests with a dirty diaper…that always makes guests feel comfortable (sarcasm intended).

Ever been uncomfortable visiting a church for the first time? What made it so awkward for you? What are some other things you’ve seen churches do to make guests feel uncomfortable? Leave a comment, I’d love to hear about your experience and observations!


Posted in Leadership

0

How to keep Easter Guests Coming Back

In a couple of days churches all across the country are going to be hosting guests at their Easter services, hoping they say yes to following Jesus, and hoping that they come back the next week and get connected in the life of their church. I hope that happens too. But hope is not a strategy.

Here’s a couple of ideas that should help you develop a strategy to keep those guests coming back well after Easter.

1. Help Guests Self-Identify

Instead of head hunting for guests, create simple ways for guests to let you know that they are there. Guest parking, children’s check-in, a physical guest services location, and a communication card located in your church program or bulletin are all simple ways to create avenues for guests to let you know they are there, when they’re ready to let you know.

2. Don’t Spam People

Please don’t show up on people’s doorstep or bombard them with multiple emails and letters the week following Easter. Many of the companies out there that are the best at guest services don’t overtly pursue guests. Rather they are available to guests and their needs when their guests engage them and express a need.

3. Make the Next Step Easy

People come to church on Easter for all kinds of reasons, but they’ll stay at a church because of relationships and responsibility. What is the one, clear, simple, and easy step you want all of your guests to take…and why should they take it? How are you going to get guests quickly and easily connected to relationships and responsibility at your church?

4. The More Personal the Better

Instead of sending the same generic follow up letter to everyone make it personal. If guests are giving you personal information such as their name and the names of their children, and if someone is personally greeting them and hosting them then reach out to them in the same personal manner. Why not have the person that greeted them and hosted them write a hand-written card thanking them for being a guest at your church and that they’re looking forward to seeing them again next week.


Posted in Leadership