Tag Archive - metric

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20 Helpful Metrics for Measuring Church Health

Our team at the Unstuck Group is passionate about providing resources for church leaders to help them succeed.

Everyone has opinions, speculations and ideas around the current trends and why they are happening. But, it’s tough to defy numbers. When deciding to publish The Unstuck Church Report a few months back, our team felt strongly about taking common questions and producing an objective resource that church leaders can apply to their ministry. We find this so critical to church growth and health and we are excited to share the data we collect to give church leaders a snapshot of up-to-date church health trends.

The third edition of The Unstuck Church Report: Benchmarks & Trends in U.S. Churches is out! From attendance to leadership to giving, this report gives church leaders insight into the key metrics of church health, including Ministry ReachStaffing and LeadershipConnection, and Finances.

The Q2 2018 edition is available today. This 4-page PDF reviews 20 updated metrics in key areas of church health, with Tony Morgan sharing his take on the numbers.

Download your copy today. It’s free:

Get the Report

Here are a few insights you can expect to find:

  • One in five churches has gone multisite. Of the churches surveyed, 80% are in one location and 20% have committed to a multisite strategy and are meeting in multiple locations. That’s an increase from previous reporting periods of churches that are using a multisite strategy.
  • About 3 of every 5 adults and students participate in some kind of small group. Churches are seeing 58% of their adults and students participate in a group.
  • Giving is increasing for churches. The per capita giving was $46 per week. That’s up from $42 in prior reporting. To calculate this number, children’s attendance is removed so that per capita giving is measured against adult and student attendance.

Click to download the most up-to-date edition and opt-in to get each quarterly update for free.


Posted in Leadership, Spiritual Formation

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New FREE Resource on trends in Church Growth and Health

At The Unstuck Group, we serve hundreds of churches annually. As a part of the Ministry Health Assessment phase of our process, we’ve developed some key metrics to help church leaders get an objective snapshot of the health of their church. Because of that, we’ve had our eye on these metrics for years, and we’ve often shared them with the churches we serve.

We recently decided to give our wider network church leaders a consistent look at the trends we’re identifying through this data.

Each quarter, we plan to release a new edition of The Unstuck Church Report: Benchmarks & Trends in U.S. Churches. It’s a 4-page PDF overviewing 20 updated metrics in key areas of church health, including Ministry Reach, Staffing and Leadership, Connection, and Finances. Tony Morgan shares his take on several of the more intriguing data points.

The first edition is available now, and it’s free!

Here are just a few of the questions you can expect the report to answer:

  • Has average attendance increased or decreased overall?
  • What percentage of churches have gone multisite?
  • How many people are churches baptizing?
  • What percentage of the budget are churches spending on staffing?
  • What’s the average span of care for leaders?

Click to download the first edition and opt-in to get each quarterly update for free.

We’ve found that few church leaders are actually tracking a comprehensive set of metrics to inform their view of their church’s health. We hope this report will equip you with a better understanding of the ones we think are important, and ultimately, help you lead an unstuck church.


Posted in Leadership

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How to Change the Results at your Church Before they Happen

Management expert Peter Drucker once said, “What gets measured gets improved.” In other words, if you can define how things have performed in the past and define your current reality then you should be able to make changes and improve future results. To a large extent this is true, but not always.

Churches measure what happened all the time. We measure what the attendance at last week’s worship services was, we measure what the offering was, we measure how many people were in groups last week, how many people served last week, and so on the list goes. The tough thing is you can’t change what just happened at your church last week.

Most of the key metrics we look at are all about what has already happened. But what if there were things that we could measure that were indicators of future performance?

1. Follow-Up Rate

Every week your church has guests (at least I hope you do). But do you know if they were followed up on and how quickly? Do you know if they were called, emailed, texted, if a letter was sent, etc. (whatever your follow-up process is)? Measuring the follow-up rate each week on the percentage of “closed” contacts will put a behavioral spotlight and emphasis not only on guests but also helping people get and stay connected at your church.

2. Engagement Rate

Again, you probably already know the metrics on group involvement, volunteers, giving, and other steps people take in their discipleship process at your church. But do you know how long it takes for the average person at your church to move from a guest (the first time you knew they were there), to when they joined a group, started volunteering, or gave for the first time? Measuring those rates will help you become much more proactive and change the score before it happens.

What else could you measure at your church that would be an indicator of future success and what is going to happen instead of simply measuring what has already happened? I’d love to hear your input, leave a comment!


Posted in Leadership