Tag Archive - multisite

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5 Lessons I’ve Learned Leading Through Church Mergers

In a recent article about “Multisite Church Trends in 2020” I mentioned an increase in church mergers, “With church attendance declining in the US and the pipeline of people jumping into ministry shrinking, mergers are going to pick up steam.”

While I’ve had the opportunity to consult and coach other churches through the merger process, I’ve also had the opportunity to personally lead through a couple at the church I serve at.

What follows are a couple of lessons I’ve learned along the way. Here’s to hoping you can go to school on my experience.

People transfer culture and ministry DNA, operational practices, support and institutionalize it.

After both churches affirmed the merger through a vote, we encouraged people who attended our original location to go to the new site if they lived in that area. We had a lot of trust built up over time with our people, and so they did. But then they came right back. While we were saying that we were one church that met in multiple locations, people came back to the original site and expressed the exact opposite. They said that the new location didn’t look, act, or feel like us. Just because we offered the same ministry “programs” at the new location, it still didn’t feel like “us” yet. Much of that trust that we had built up with our people was eroded because we didn’t follow through on the promise that we were making that this new location was us, when it honestly just wasn’t yet. Just because a joining church votes and technically becomes an extension of your church in a new community, there is still a lot of work to do on that campus to help it become “you.”

Team values are more important that organizational values.

The fastest way to change the culture of the church is to change the culture of the staff team, which sometimes means changing the actual people on the team. The church staff and volunteer leaders are the culture carriers of the church. In one particular merger we ran into the hard fact that the kind of person who can be on staff at a fast-growing, problem-solving church where new people are meeting Jesus is drastically different than the kind of person who is on staff at a church that has been plateaued or in decline for many years. They’re inherently different kinds of people. While we believed the same things about Jesus and the Bible, we were still different kinds of people with different cultures. We initially took the approach to retain and train the staff members of this joining church. This approach unfortunately turned out to be too idealistic. In the future we would transfer existing staff from established campuses to the new location and allow them to carry our culture with them. These tenured staff intuitively know how we make decisions, how we behave, how we talk, what we value, and how we treat and lead people because they’ve been living in it for so long.

The lead church culture needs to wash over the joining church culture.

New people who “transfer” from the original or sending campus to the new campus (joining church) along with new people attending from the community need to outnumber the people who remain as a part of the joining church. The “original” people from the joining church can no longer be the majority or loudest voice. It’s important to remember however that even a small minority can create a lot of pain and damage if they have a loud enough voice. These moments will come, and they will require clear and steady, kind but strong, directional leadership.

Physical space dictates behavior.

Never underestimate the fact that physical space tells us how to behave. The physical space at one new campus that came through a merger simply was not the same as the physical space at the original campus. It took a couple of years and a lot of financial resources to change that. We’ve demolished three buildings, renovated others, and completely rebuilt a children’s ministry facility. There’s more to do, but it finally feels like “us.”

A big impediment to integration is spiritual atrophy.

There is an often-overlooked spiritual component to a merger between a lead church and joining church. When a joining church has a history of being plateaued or in decline for a long period of time, a protection mindset sets in. This often occurs when a church moves into the “maintenance” phase of the church lifecycle and becomes insider focused. They start making decisions based on who they are trying to keep rather than who they are trying to reach. On the surface this may come across as merely an issue of strategy, style or preference. However, insider-focused churches actually experience spiritual atrophy that requires significant work, pain, and spiritual break through to change.

If a church merger is in your church’s future, I’d encourage you to reach out to the Unstuck Group and bring in some outside help. Our team combined has 100+ years of experience leading in churches with successful multisite strategies. We can guide you to assess multisite readiness, build your model and strategies, and align your staff and structure to the strategy…that goes for mergers too!


Posted in Leadership

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Multisite Church Trends in 2020

Over the course of the past decade, I’ve talked a lot about multisite on this blog. If you dig around on this site, you’ll find no shortage of content on all things multisite. Recently, Tony Morgan, the founder and lead strategist for the Unstuck Group, and I had a conversation about some things we’re seeing in multisite strategies for the coming year.

What trends are emerging? What strategies are tried and true? And what are we seeing that might bring some help your campuses thrive? Tony and I share our thoughts—

Multisite Trends

“After many (some very public) churches opted to shut down, or spin off campuses as individual churches, it seems some have been led to believe or state that the ‘multisite movement’ is dead.” We’ve been using the ‘multistuck’ language for a while, but multistuck is now officially a trend. I’d assume this is for lots of reasons. But many churches had a tendency to jump on the multisite bandwagon, following other leading churches without really ‘counting the cost’ in advance—and I don’t just mean financially—and it gets them stuck.” — Paul

“I’m also seeing an increase in church mergers. With church attendance declining in the US and the pipeline of people jumping into ministry shrinking, mergers are going to pick up steam.” — Paul

Live vs. Video Teaching

“We need to stop arguing about video teaching and saying things like ‘It won’t work in our town or part of the country.’ People aren’t becoming less accustomed to screens in our culture. Bad teaching is bad teaching and bad video presentation is bad video presentation, but video teaching works everywhere. Rural multisite also works.” — Paul

“With rare exceptions, we’re seeing clearly that having different live teachers at different locations will eventually divide the church.” — Tony

Multisite Models

“I’ve seen churches use church planting principles to launch a multisite campus. That usually ends up with the wrong leader in the wrong location in a church that will eventually become independent.” — Tony

“Letting different campuses have the freedom to change ministry strategies to fit their ministry context is a recipe for disaster. It will divide the team and eventually divide the church. If the ministry context is so different that it requires a different strategy, then choose to churchplant rather than multisite.” — Tony

“Churches that hope to scale beyond just two or three campuses need to pay attention to their model to make sure it is financially sustainable. The more independent the campuses, the more it’s going to cost.” — Tony

“While there are a lot of ways people are trying to do multisite, not all multisite models or approaches are created equal. Some work (more people meeting Jesus and growing) better than others. I think many churches and church leaders are still confused about what multisite is and isn’t.” — Paul

Multisite Mistakes

“The biggest reason that multisite campuses fail is that they launch too small. Again, this is an indication that the church is trying to use a church planting strategy to do multisite.”  — Tony

One last thought… If your church is thinking about going multisite, you really should consider bringing in some outside help. That’s not just personal bias…that’s Kingdom minded. Without clear strategies for ministry, multisite, expansion and execution, multisite can get churches multistuck. We see it all the time at the Unstuck Group. Our team combined has 100+ years of experience leading in churches with successful multisite strategies. We can guide you to assess multisite readiness, build your model and strategies, and align your staff and structure to the strategy. Interested in learning how it works? Check out our Multisite Unstuck Process. Ready to start a conversation?  Let’s talk.


Posted in Leadership

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Top Posts of 2019 #10: “Avoiding My Multisite Mistakes”

As we close out 2019 I’m counting down the top 10 posts from this year. These are the posts that were clicked the most, commented on the most and shared the most. The “winning themes” this year tackled church growth, multisite, team culture and of course church leadership. Thank you for engaging with me through this content, it’s always fun to hear how these posts have been encouraging, challenging and helpful to others! I’m looking forward to another great year in 2020!

For the past seven years I’ve been serving as an Executive Pastor in a large multisite church in the Phoenix metro area…before that it was a single site megachurch in the Phoenix metro area…but adopting a multisite strategy changed everything. If you’d have asked me back in High School when I was called into ministry if I ever wanted to be an Executive Pastor at a Mega-Multisite church I probably would have replied, “What’s an Executive Pastor and what does Multisite mean?”

Recently I’ve been hearing stories of churches that went multisite somewhere along the way as a strategy to reach more people and deliver growth to a new community that are now releasing those campuses to be their own independent churches, shutting campuses down, or abandoning their multisite approach altogether.

I’m a firm believer in multisite as a strong and successful strategy to deliver growth into new communities for the right churches. I believe in it so strongly because I’ve seen so many people get to meet, know and follow Jesus that otherwise would not have been reached. But not every church is ready to go multisite.

The statistic still holds true that only 15% of multisite churches ever get past 3 campuses. It doesn’t have to be that way for you and your church. Here’s a few mistakes that I’ve made along the way that I hope you can learn from.

The Campus Pastor

Unfortunately, every time we’ve hired a Campus Pastor from the outside it hasn’t worked, every time. However, every time we’ve promoted someone from the inside, even if they’d only been on the team for a year, it’s been a win. One of the worst mistakes I made was hiring in a Campus Pastor from the outside and putting him on a campus that was the furthest away with the least visibility to coaching and the Central Team. He wasn’t a bad guy by any stretch of the imagination, we just didn’t put him in a situation to succeed.

Location, Location, Location!

We’ve started one campus in a set up and tear down situation. It met in the biggest, newest high school in the community. The room they met in had a pitched floor, theatre seating and a great stage. It was nicer than most churches! The problem was it was in the wrong location, it was buried in a neighborhood. As soon as we relocated that campus to their own facility on a major road with the right volume of drive by traffic, parking and accessibility it grew by nearly 50%.

Give Rope Don’t Take It

Multisite provides the opportunity to come up with all kinds of new solutions. Those new solutions 9 times out of 10 don’t come from central team that serves all of the campuses, they come from the campuses, because they’re the ones closest to the people. The trouble is when every campus is coming up with their own solutions it can make for not only complexity but straight up conflict between campuses and the central team. I’m all for innovation, but we’ve learned that there’s no innovation without first communication…and we’ve learned it’s much easier to give a little rope along the way and margin to contextualize and innovate than have to corral the horses and take that rope back once it’s already out there.

It Cost More Than You Think

Going multisite forced us to change our entire financial approach. We had church planted for years, and honestly church planting was a pretty low financial investment compared to starting a new campus. When you plant a church, you may send out a leader or two, you may send some families to go with them, you financially invest in it for a season and you may provide coaching for a while. But then once it’s birthed it’s pretty much on its own. When you launch a multisite campus you’re on the financial hook for the whole thing. If finances get tight you have to figure it out. You can count on multisite costing more than you think.

Need some help with the multisite journey at your church? The Unstuck Group has a unique process designed specifically for multisite churches. Follow this link to learn more!


Posted in Leadership

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Introducing “Multisite Unstuck” the Newest Online Course from the Unstuck Group

Without a Clear Strategy, Going Multisite Will Get You Multistuck.

When you originally went multisite, I know you started expanding campuses with the desire to reach more people for Jesus.

But, adding campuses adds complexity to your ministry. Strategies that are supposed to help you engage more people, maximize resources and eliminate space constraints can instead knot things up in multiple areas of the ministry.

This shouldn’t keep us from expanding, but if you want to effectively multiply your church’s impact, reaching more people in more places, we have to prepare to do multisite well.

If you find yourself feeling stuck, you’re not the only multisite church feeling like this. And the good news? There IS a way forward.

I am so excited to announce our newest online course
Multisite Unstuck.

Our team has 100+ years of combined experience leading in effective multisite churches. We wanted to leverage that experience and help churches across the country get unstuck through this online course.

In this course, you can expect to gain—

  • Tools for clarifying decision rights, choosing locations, and building volunteer strength for campus launches.
  • Clarity on the multisite mindset and gaps your church has in fully adopting it.
  • A plan to reduce the tension that tends to develop between central ministry and campus leaders.
  • A process to right-size staff and volunteer teams based on the size of your multisite campuses.
  • Tools for evaluating the campus pastor role and setting Campus Pastors up for success.
  • Best practices for multisite models and for structuring your team.
  • Strategies for improving internal and external communication… and more.

And the best part? It’s all on your own time. It’s all formatted to work with your busy schedule. It gives tangible next steps that help you implement your learnings in your unique context.

We’re seeing more and more multisite churches unintentionally find themselves at the point of “un-multisiting,” with senior pastors finding themselves thinking, “How did we get here?”

I want to encourage you to be proactive. Leaders see stuckness first—and they get things moving again.

Follow this link to learn more!


Posted in Leadership

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Why it may be Good and Time for a Church to Die

A dying church doesn’t necessarily mean that it’s a failing church. Death and failure are not the same thing.

The mission of the church is not to build a sustainable business that is annually profitable for shareholders. The Church is not a business, it’s the body of Christ and the mission of the Church is to help people meet, know and follow Jesus.

It is very possible for a declining church that is in the maintenance phase or preservation phase of their lifecycle to begin a new lifecycle of growth and impact in a community (for more explanation of the lifecycle phases of a church check out The Unstuck Church). However, churches that are in the life-support phase rarely recover.

When a church ends up in the life-support phase of the lifecycle they are headed towards one of two possible scenarios. They are either going to close their doors or experience some kind of relaunch (typically as a completely new church or a new campus of another church).

Unfortunately, many churches would choose to close their doors entirely than experience a relaunch or rebirth. It’s the attachment to the past, though, that leads to the church’s ultimate demise. Traditions win over adopting new approaches to ministry and experiencing life transformation. Personal preferences crowd out sacrifice and full devotion to helping new people meet, know and follow Jesus. Attendance dissipates and finances to keep things propped up eventually run out. But remember what I said a moment ago…

“A dying church doesn’t necessarily mean that it’s a failing church. Death and failure are not the same thing”

According to the scriptures even King David served his purpose in his time and then died (check out Acts 13:36).

So, what’s a church to do if they’re in the life-support phase and they’re headed towards a certain death?

Invest in a Start Up

There are many existing church facilities in geographic areas around the country where the value of real estate is cost prohibitive for a church planter to begin a new work. That growing cost could actually become a ceiling that prevents new church plants to flourish in high dollar real estate markets. That new work would be greatly accelerated and have a better shot at success if a church on life support was willing to have the foresight to hand over their facility and remaining assets to a church planter and core team that has identified that location as a strategic opportunity.

Turn Over the Keys

Another option for a church in the life-support phase is to become a campus of a growing multisite church in the region. Many large growing multisite churches have a proven track record and the expertise needed to navigate this kind of a move.

Reinvest the Remaining Assets

Denominations have a tremendous responsibility and opportunity in today’s church climate. With many smaller denominational affiliated churches already in, or headed towards, life-support denominational leaders can liquidate these assets to remain in existence (and essentially cannibalize themselves) or reinvest these assets into new Kingdom expansion.

All of these options provide a dying church to not only die with dignity, but with their last act to deliver great Kingdom impact to the next generation. There can be dignity in death, particularly when led through in an honorable and healthy manner. While I would rarely advocate for the closure of a church, there are moments where it is the wisest course of action.


Posted in Leadership
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