Tag Archive - strategy

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What Growing Churches do Differently

Sunday, September 18, 2016

It’s not faith, it’s not luck, and it’s not some leadership secret. Growing churches are actually doing something differently than the other 80% of churches in America that are stuck or declining.

At the Unstuck Group we work with 100’s of churches every year and we’ve discovered that growing churches are actually doing some very tangible things differently than other churches. Below are just a few of them.

1. Staff Led

Look at the statistics across America and you’ll discover that growing churches have very few congregational votes. These churches are Staff led instead of Board led or Congregationally led. Practically speaking that is because Church Boards are part-time thinkers and they simply don’t have the time to give to a full-time job of running the church. As a result decision making and implementation slow down because the staff are constantly catching the Board or the church up on the past instead of leading the church into the future. I know this isn’t always an easy transition for churches to make. I’d suggest you pick up a copy of High Impact Church Boards to read through with the Board at your church and get the conversation started.

2. Intentionally Develop Leaders

Growing churches develop leaders at an exponential rate compared to most churches in America. They do this intentionally, not just “organically,” (which is code for we don’t have a plan and we hope it somehow magically happens). They don’t just use people to fill volunteer roles, they see volunteering as an essential part of the discipleship process. They delegate responsibility and empower volunteers with real ministry decision-making power. They develop some kind of formal content that is specific to the culture of their church and train up and coming leaders in that content. This allows them to hire from within instead of hiring from outside and jeopardizing their culture.

3. Embrace Technology

Growing churches embrace technology. This may simply be evidence that they are more likely to change methodology based on effectiveness more readily than other churches and that they are open to new ideas. But whatever the case they are embracing the use of technology through social media engagement, online marketing, big data, video teaching, and use of technology in weekend worship services. This isn’t new. I don’t think it’s a mere coincidence that the protestant reformation took place during a similar time period to the printing press and the Bible being translated, printed in the hands of the everyday guy. With advancements in technology come opportunities for advancements in the Gospel for churches that embrace them.

4. Clear Strategy

Growing churches don’t just hope and pray for growth, they plan for it and build a clear actionable strategy to grow. Hoping your church will grow won’t make your church grow and growing churches understand this. They develop clear strategies (strategy answers the question “How are we going to do this?”), to help them get to their vision (vision answers the question “Where are we going?”). This informs all of their decision-making and allows them to align resources (people, time, money, facilities, etc.) to get them where they believe Jesus has called them to go. They’re also fanatical about clarity, because they understand the clearer they can make things, the faster they can go and the more effective they can be.

Interested in getting your church unstuck and growing again? I’d encourage you to reach out to the Unstuck Group. We’ve built a trusted track record and have a proven process to help your church get unstuck!

Posted in Leadership

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Hope is Not a Strategy

Sunday, August 28, 2016

Hoping things will get better at your church won’t help things actually get better at your church. In fact the opposite may actually be true. The Bible says this about hope in Proverbs 13:12

“Hope deferred makes the heart sick, but a longing fulfilled is a tree of life.”

In other words when we place our hope in something that doesn’t come through it makes our hearts sick. Faith isn’t magic. It won’t automatically make your church everything you and Jesus want it to be.

But putting your faith and hope in a well executed plan that will help you your church take steps of obedience in becoming what Jesus wants His Church to be, that’s a different story. That brings fulfillment to peoples hearts and builds trust between church leaders and their congregations.

Plans Don’t Self-Execute

Nothing works until you do. It doesn’t matter how great your plan is, no plan self executes. Every great ministry started as a great idea, but not every great idea turns into a great ministry. Some of the key reasons why things fall apart when it comes time to actually execute the strategy is a lack of simple good old fashion work ethic, effort, follow through and accountability. Nothing works until you do.

You Get What You Tolerate

If you don’t like the way things are in your church today and you’ve been a part of the leadership team for more than 3 years (less than that and you can blame the prior administration) than most likely it’s because you’ve allowed it to be what it is. You’ve tolerated bad or sloppy behavior and it’s become institutionalized in the culture of the church.

The Best Predictor of Future Performance is Past Behavior

If you really want to know what the future holds for your church, if things are really going to get better or not, then start looking at the current and past behaviors and decisions of the leadership team. If you are hoping to get different results with the same tactics and decisions you’ve made before, then your hope is probably misplaced. The best way to predict a better future is to create it with different strategies and actions than you’ve taken before.

Things are Supposed to get Worse

Don’t forget that Jesus Himself described that things would get worse before He came back to make everything right. Things don’t drift towards unity, completion, discipline, success, health, growth, or whatever your picture of “better” is. Things naturally fall apart, grow old, and die. It’s the nature of things post-fall. Left alone, things drift towards failure.

Photo Credit: DieselDemon via Compfight cc

Posted in Leadership, Spiritual Formation, Staffing

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8 Keys to Defining your Multisite Strategy

Sunday, July 10, 2016

Currently there are more than 8,000 churches across America that consider themselves to be multisite churches. These multisite churches vary in denominational affiliation, theological persuasion, size of attendance, physical location and facilities, teaching (video or live), ministries, and style of worship. Churches are proving that there are a lot of ways to do multisite. Many churches are just jumping into the deep end of the pool and figuring this multisite thing out as they go. While you can do that, I’d suggest that a stronger way to launch and continue launching campuses is to nail down your strategy as much as you can ahead of time. While there a lot of models and variations of models to choose from there are 8 keys to developing an effective multisite strategy that I’d encourage you to wrestle with before you launch your first multisite campus.

1. Teaching

Are you going to deliver teaching via video or live in person at every campus? Are you only going to hire Campus Pastors who are also good communicators? Will teaching be done by one primary communicator or by a teaching team? Will the same message be preached everywhere or will you allow different teaching on each campus? Early on in the multisite movement video was the way many multisite churches were delivering weekend preaching. That number has shifted and now it’s at about a 50-50 split of multisite churches that use live teaching and churches that use video.

2. Campus Pastor

One of the most important questions you are going to answer before you go multisite is, “Who is going to be the Campus Pastor?” Not only do they need to be a cultural fit, after all culture is transferred through people not systems, but they need to be a leader. They need to be able to turn followers into volunteers. Here’s more on “What Makes a Great Campus Pastor?”

3. Staffing

What is your staffing model going to look like at the new campus? What will the Full Time Staff to Church Attender ratio be? What roles are most important to fill at the new campus? What roles could be part-time or contract employees? Are you going to staff with a few people to get it going and add staff as it goes or are you going to staff more robustly for what you plan on attendance begin at the 1-year mark?

4. Facilities

If you’ve ever purchased a home before you know that location matters. 55-80% of your church lives within a 15-minute drive time of your existing church. The rest pretty much live within about a 30-minute drive time. That 15-30 minute drive time distance is the sweet spot. Build on an island of strength by identifying a location where you already have a high number of people driving from. Are you going to purchase land and build a ground up facility? Are you going renovate existing space? Are you going to have consistent environmental design standards so each of your facilities look and feel similar?

5. Launch Strategy

How are you going to identify a location, a staff team, a core team of volunteer leaders, build a communication for your church, and marketing strategy for the new community you will be in? It’s better to be strong in one location than weak in two. The average size of a multisite campus is 360 people. When launching a new campus ask yourself, can we send 200-400 people from our original campus and still be strong enough to keep moving forward and not cripple our sending campus?

6. Decision Making

What is going to be identical between all of your campuses and where will each campus have the opportunity to exercise a bit more independence? And better yet, who is going to make that call? What decisions will be made by the Central Service Team and what decisions will be made by the individual Campus Teams?

7. Financial Model

What is the plan for the new campus to be financially viable? How much are you going to plan on investing in each site to get it started and why? Most multisite campuses become financially self-sustaining within 3 years. But how much will it cost to get there? A lot of that is determined by your facility choice, the equipment you resource the new campus with, your staffing strategy, the economy of the new community you’re going into, and how many givers are going to move from the sending campus to the new campus, and of course the growth rate of the new campus.

8. Ministry Model

Before you launch determine how consistent your ministries will be between campuses. Will the new campus do every ministry that the sending or original campus does? If you’re not going to reproduce it than is it something that should be eliminated?

Posted in Leadership

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Why the Key to Flexibility in Leadership is Planning

Sunday, July 3, 2016

A good plan that can’t be changed is a bad plan. If you’re inflexible you’re going to find executing a plan to be nearly impossible. No matter how much preparation you put into it there are still going to be unforeseen obstacles. You may find you have the wrong leader executing the plan. You may have underestimated the resources required to execute the plan. Or you may overestimate the pace at which the plan can be properly executed.

But make no mistake about it; planning is the key to flexibility in leadership. Without it you become stuck on the treadmill of what’s urgent instead of what’s important or worse the organization is constantly trying to change direction to keep up with the short attention span of an entrepreneurial leader.

Planning affords you the opportunity to be flexible

When you plan your work and work your plan you position yourself and the organization you’re leading to lead from a position of strength instead of weakness. Leading from this position of strength affords you the opportunity to be flexible. Organizations that don’t plan well create the illusion of flexibility and an “organic process,” while the reality is they’re usually struggling just to keep their heads above water.

Planning creates margin for innovation

Innovation requires the right environment to take place. It takes smart people, an infusion of resources, time, the right amount of pressure, and a problem to solve. Organizations that don’t plan well don’t have the time, resources, or people to allocate towards innovation because they’re always running to the next thing or trying to stay afloat.

Planning allows you to respond to opportunities

Preparation for contingencies is a part of good planning. Providing the people in your organization a clear picture of the future and a plan to get there actually provides you the luxury to leverage and take advantage of opportunities when they come along because you can filter each opportunity through the lens of the destination and the plan. Does the opportunity fit our destination? Does this opportunity speed up our plan?

Few churches have a great planning process. Most don’t even have a good planning process, if they have a process at all. I’m not sure why this isn’t a bigger priority. Planning is certainly biblical. I don’t find many pastors who would really take aim at that fact. You’d have to throw out a lot of Proverbs, if you decided to.

Everyone likes to talk about stewardship and the stewardship of Kingdom resources, which involves a lot of wisdom and planning. So, if I have to put it in this context, learning a great planning process is good stewardship of Kingdom resources.

At the Unstuck Group we’ve been helping churches with strategic planning for quite a few years now, and we’ve seen a lot of what works and what doesn’t. We believe in the process the team at The Unstuck Group uses. It’s a proven process that produces results. You should really check it out!

Posted in Leadership

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Why Churches don’t Change

Tuesday, June 21, 2016

Churches don’t change. In fact most churches avoid changing at all cost, even if it means not growing. It’s so bad that I’ve seen churches choose to close their doors over choosing to change. Below are 6 common reasons I’ve observed why churches choose not to change. One of these might be why your church won’t change.

Procrastination

Churches find themselves talking about the same issues they’ve been talking about for years. Instead of making decisions and doing the hard work of dealing with those issues they’re sitting around waiting on a silver bullet, innovative idea that will never come but if it did it would magically solve all of their problems.

Structure

Churches don’t change because their structure won’t allow it. They can’t make decisions in a timely manner because there are too many boards, committees, polity to wade through, and church votes to take to actually do anything.

Focus

Churches are more focused on taking care of the sheep then they are inviting new people to the family. They make decisions based on who they are trying to keep rather than who they’re trying to reach.

Desire

Churches don’t want to change. They like things the way they are. They like knowing everyone at church, they like singing the same songs, they like the warm blanket and safety and security of knowing what to expect. In a world that is constantly changing around them they pride themselves on never changing.

Money

Churches don’t change because of money. If they really did change then the people who are funding the church might leave and stop giving. So they keep things the way they are

Fear

Churches are afraid of leading through change. The tough thing about leadership is that eventually you have to lead. It takes real courage to receive criticism, some of it fanatical in a church setting, and keep moving in the direction the Lord has asked you to go.

Want to change your church? Engage the Unstuck Group and let us help you grow your impact through church consulting and coaching experiences designed to focus vision, strategy and action.

Posted in Leadership
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