Tag Archive - teaching

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Does Video Teaching Really Work in a Multisite Church?

According to research provided by Leadership Network about 50% of the approximately 8,000 multisite churches out there are delivering preaching in their weekend worship services via video. Even though 8,000 churches are doing it successfully I’m still frequently asked if video teaching really works. So here are a couple of thoughts that may help:

#1 I never watched Jesus preach His best Sermon live

I never saw Jesus preach His best sermon (the sermon on the mount) live, but it’s changed my life. It was written down for us to read because that was the medium that was available at that time in history. My guess is if iPhones existed at that time someone would have recorded that incredible sermon and posted it on YouTube for all of us to see and hear first hand.

#2 Everyone is against it in principle until they experience it

Most people are against the idea of video teaching until they personally experience it. I’ve seen firsthand people quickly forget that they’re watching video preaching and begin to interact with video by laughing, nodding their heads, raising their hands when asked to by the pastor, and even stand up and walk to a volunteer to say yes to following Jesus. All through video teaching.

#3 The Early Church had Multisite tendencies

While the Apostle Paul was busy going around planting new churches and developing young leaders to care for and lead those new churches, those same churches were busy listening to Paul’s teaching. Not live mind you, but rather they would pass around his letters from church to church to read out loud for the church to hear.

#4 It’s a Proven Model

The truth is video teaching is working. The fact that more than 8,000 multisite churches are delivering teaching via video demonstrates that it’s a proven model. In fact at the church I serve at we even have a traditional campus that is video. It’s a full on traditional service with a choir stained glass windows and an average age demographic of 70. And it’s working.

Interested in learning more? Check out this article I wrote earlier this year: “Video Teaching Versus Live Teaching in a Multisite Church”

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Posted in Leadership

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Video Teaching Versus Live Teaching in a Multisite Church

When the multisite movement really began gaining public traction 10 years ago the predominate models that were held up were using video to deliver teaching across their campuses. Since those early days the multisite movement has begun to grow up a bit and today about 50% of the 8,000 (ballpark) multisite churches are delivering teaching via video while the other 50% are using live teaching in their locations. But what are the pros and cons? Which model is best for your church?

Video Teaching:

  • Simply put the biggest “win,” when it comes to delivering teaching via video is consistency. Consistency in vision, language, culture, and leadership coming through one clear consistent voice simply cannot be overstated in its value.
  • Leveraging the gift of a great communicator at every location instead of good communicators at every location.
  • Embracing the technology of video teaching provides a certain nimbleness and flexibility for the church to respond to opportunity and expand the reach of the Gospel.

Live Teaching:

  • Some people simply will never accept teaching delivered over a screen.
  • Less financial investment in the technology needed to support video capture, delivery, and playback.
  • There are actually few communicators gifted enough to transfer effectively across video (they’re not growing on trees).
  • Natural succession planning allows each campus to become it’s own independent church in the future more easily.

Don’t hear what I’m not saying. I’m not making a case for either option. I don’t believe one is better than the other. I believe better communication is better communication period. Whether it’s delivered via video or live. But I do believe there is a right decision for each multisite church based on the factors listed above among other things.

So what’s missing? What would you add to the conversation?

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Posted in Leadership

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7 Multisite Myths

The church I lead at has been multisite now for more than 3 years and we’re currently working on opening up our 4th campus. I also work with churches across the country with the Unstuck Group and often field questions from church leaders about going multisite. In those discussions I’ve come to realize there are a whole list of misconceptions floating around out there about the multisite movement. Here are a couple of the more popular ones I get.

#1 Multisite is only for Mega-Churches

Currently in America there are just at about 1,600 mega churches (churches of 2,000+ in weekend attendance), but there are more than 8,000 multisite churches across America. In other words the multisite movement is outpacing the mega-church movement. And the average size a church goes multisite is when they hit 1,200 in attendance. That’s 800 short of the mega-church label.

#2 Multisite means Video Teaching

Not so fast. Early on in the multisite movement video was the way many multisite churches were delivering weekend preaching. That number has shifted and now it’s at about a 50-50 split of multisite churches that use live teaching and churches that use video.

#3 Multisite will Grow our Church

As my friend Jim Tomberlin likes to say, “Multisite is not a growth engine, it’s a growth vehicle.” In other words it’s a strategy to deliver growth, not drive it. If you’re not already healthy, multisite will not make you healthy. If you’re not already outsider focused, multisite will not make you outsider focused. Multisite will just make you more of what you already are. In other words, get healthy first…then go multisite.

#4 Multisite is Cheaper than Church Planting

Not so much. At the church I serve at we do both church planting and multisite. When we begin a church plant we typically fund it at $100k. I’ve seen the average number to start a multisite at $250k and higher. However multisite campuses grow faster and have a higher survival rate than church plants do.

#5 Multisite only works in Large Towns & Cities

A friend of mine, John Fuller, pastors Prairie Lakes Church, a multisite church in Iowa with 6 locations. They’ve got a campus in a town of 40,000 and campus in a town of 3,000 and everything in between. So yea, it works in small towns too.

#6 Multisite will never work for people Over 55

Today I was over at our Tempe Campus and stepped into our traditional service. When I say traditional service, I mean a full on traditional service with a choir, hymns, and a more traditional chapel environment. As you can imagine the demographic of the room is older and is marked by mostly grey hair (at least they have hair, I’m envious). That service just like the modern service on the Tempe Campus this weekend was video teaching, and it’s working.

#7 The Campus Pastor needs to be a Rock Star

You’re looking for a Campus Pastor not a Church Planter. They’ve got to bleed the DNA of the existing church not want to live out the DNA of their dream church. Based on your teaching model they may not even have to have a preaching gift. You’re looking for a leader not just a shepherd, they have to be able to build something.

What are some other common misconceptions you’ve heard or have had about the multisite movement? Leave a comment!

Interested in learning and growing as a leader in a multisite church? Don’t miss the opportunity to be a part of my next Leadership Coaching Network focused specifically on multisite church leaders. Follow this link to learn more!

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Posted in Leadership

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Top 10 Reasons Churches get Stuck

For more than 18 years I’ve been working full-time in a local church setting. The last 13 of those have been in large mega-church and multi-site settings. I’ve had the unique opportunity to work with an incredible team of people at a the Unstuck Group a successful consulting firm specializing in helping churches get unstuck. Over this span of time I’ve seen churches get and stay stuck for all kinds of reasons but there are 10 catalysts for church stuckness that I see come up over and over again. Here they are in no particular order:

1. Insider Focus

Alright so I said these weren’t in any particular order, well that’s mostly true. All except for this one. The most common area where I see churches get stuck is this issue of being insider focused. And it’s rooted in this fundamental question, “What is the church for?” I feel like I write about this topic a lot so I won’t regurgitate it here, just search “insider focus” in the search bar to your right and you’ll get a grocery list of stuff. Bottom line is a majority of churches that are stuck get that way and stay that way because they’re focused on insiders instead of outsiders. They would resist that diagnosis and the label, but they’re practices, language, guest services (or lack thereof), and low number of annual conversations and baptisms tell a different story.

2. Staffing and Structure

There are very common growth barriers that churches hit and get stuck at. A start up church that is setting up and tearing down in rented space, the medium sized church, the megachurch and multisite church aren’t different in size or economies of scale. They are completely different organizations. To get through these barriers and stay past these barriers takes more than momentum it takes changing the staffing and organizational structure of the church, and often times the way the Church Board operates in relationship to the staff. Do you have a staffing plan to get you where you want to go? Do you know what structure best fits your size and strategies?

3. Misalignment

A majority of churches do not organize around a central vision. Many don’t have a clearly stated, meaningful, actionable, and relevant mission statement, vision statement, or organizational values. Or if they do they’re on a piece of paper in a drawer somewhere. It’s the rare church that actually organizes the staffing strategy, budgeting process, ministry calendar, weekend teaching schedule, and communication strategies to synergistically move the whole church in a particular direction. There is no clear plan to move from where they are to where God wants them to be. And a failure to plan is planning to fail.

4. Leadership

I love what Bill Hybles, the Sr. Pastor at Willow Creek has said about leadership, “Everyone gets better when the leader gets better.” A leader can be the lid on a church. In other words, sometimes churches get stuck because the leader is stuck. And it’s one thing to get stuck and a whole other thing to stay stuck. Leaders need to invest in their own leadership gifts and keep growing or they’ll end up being the reason the church gets stuck.

5. Teaching

So I may be about to get some speaking pastors a bit upset. But speaking/preaching is a gift. Not everyone has it. Right? The other truth is not everyone who has a preaching gift has that gift given in the same amount. There are some that are simply great preachers. And guess what. Mediocre teaching, even good solid teaching is a barrier to growth and can lead to stuckness if great teaching isn’t developed or hired. Your church may be stuck because the teaching is stuck.

6. Weekend Experience

A lot of ministry segment leaders aren’t going to like what I’m about to say here, but it’s true, even if you don’t like it. In North America, it’s all about the weekend experience. That total street to seat experience that people have when they come to your church. It’s why your children’s ministry is growing (kids don’t drive themselves to church because they like the crafts that much), it’s why people say things like, “I’m not sure what it is but there is something special going on here.” New people bring new people when the weekend experience is going well. But when it’s stuck, there are no new people.

7. Volunteers

I rarely come across a church that says they have all the volunteers they need. I also rarely come across a church that makes it easy for people to get connected and start volunteering and they view volunteering as a part of the discipleship process. Meaning that when you serve you are actually becoming more like Jesus. In most churches the same people are still doing everything that they’ve always done. And until things change, nothing is going to change.

8. Finances

Many churches are stuck because of finances. Some are over extended in debt with no clear plan to pay it off. Many don’t have and haven’t thought through a clear strategy to engage the givers in their churches. Few have a clear and effective budgeting process, much less know what financial health looks like in a church setting. Many don’t teach about generosity for fear of sounding like all they care about is money. Your church doesn’t have a generous culture and as a result the Kingdom isn’t taking the ground that it should be. If you don’t have a clear plan to manage today’s resources for tomorrow, your church is probably stuck financially.

9. The Past

I commonly see churches that are still enamored with past practices and ministry programs that worked years ago to connect new people to Jesus, but now only serve to keep the committed comfortable. Most churches don’t know how to gracefully put old ministry programs out to pasture. Unfortunately as a result those same churches continue to engage in ministry practices that were successful in the past but keep them from being successful in the future.

10. Next Steps

Many churches haven’t defined next steps for people who are attending their church. What is the next step coming out of a sermon? Now that I’ve attended for the first time as a guest, what do I do now? How do I get into a Bible Study? How do I get involved volunteering? How do I financially contribute? Has your church defined the win regarding spiritual maturity and what you hope people will look like, and have you clearly charted a road map to help them get there?

What are some other reasons you’ve seen churches get stuck? What would you add to the list?

Does this list resonate with you? Is your church stuck in one or more of these areas? It might be worth a conversation with the Unstuck Group, we specialize in helping churches get unstuck!

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Posted in Leadership

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Preach Better Sermons

After working with thousands of pastors and churches, we’ve realized that while preachers love preaching, it’s the preparation that often hurts.  So we’re going “behind the scenes” once again with some of America’s best speakers to find out how they create great messages.

Would you like to learn practical tips from Andy Stanley, Lysa TerKeurst, Carl Lentz, and Derwin Gray for preparing, studying, and delivering your messages? Would you like to learn how to balance sermon/message prep time, with family time, and other commitments?

All of this happens on Tuesday, April 29th at 1pm EDT.  And best of all, it’s 100% FREE.  Preach Better Sermons is a free, three-hour, online conference focused on helping communicators prepare and deliver messages that matter.  Some of the best communicators in the world will unpack preaching principles you can use right away.

It’s 100% free and since it happens online, there are no travel costs.

Date:  April 29th, 2014
Time:  1pm – 4pm EDT
Speakers:  Andy Stanley, Matt Chandler, Lysa TerKeurst, Judah Smith, Herbert Cooper, Michael Hyatt, Andy Andrews, Derwin Gray, & Carl Lentz.
Registration:  Free sign up at PreachBetterSermons.com


Posted in Leadership
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