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4 steps to effective evaluation

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Much has been written about the process of evaluation. In fact, some people make a pretty good living off of evaluation and the piles of data that it can produce. Because ministry doesn’t move in slow motion, I don’t always have the time to dig into everything as deep as I may like so I’m always looking for clear, simple, and functional tools for effective evaluation. Below are four simple steps you can use to evaluate just about anything, including a weekend service, an event, a meeting or even a team member.

Step #1: Celebrate

Celebration is often overlooked when it comes to the evaluation process. Our tendency is to dive into what didn’t go right and what can be improved upon. However it’s just as important to know what went right, as it is to know what went wrong.  After all, if you want it to go right again you’ve got to identify what went well, because what gets celebrated gets repeated.

Step #2: Correct

We don’t grow without correction. But correction can range anywhere on the scale from “minor improvements” to something was a “complete failure.” During this part of the process it’s important to be as candid as possible in measuring what happened against what you actually set out to accomplish. You can’t speak “ministerially” when participating in evaluation and get anywhere. Great evaluation is hard to come by without a culture of openness, safety, and candor.

Step #3: Clarify

What was confusing and needs clarification? Maybe you had an incredibly creative element planned into your weekend worship service. It was a great idea but it didn’t fit where you put it and it came off feeling awkward or worse, didn’t align with the message. Maybe communication was confusing in a meeting and it resulted in people walking out with competing agendas. What is the one message, action, or idea that you are trying to align everything to and clearly articulate?

Step #4: Create

This is the one all of the creatives were waiting for. At some point in the process you’ve got to ask yourself, “Was there anything missing?” Is there something that needs to be created and built to make whatever it is you’re evaluating more effective? This is where you’ve come full circle in the evaluative process. You’ve gotten on the solution side of things and you’re now working on implementing the next thing that’s going to be evaluated.

This article first appeared as a guest post I wrote for Creative Junket a Creative Arts Blog run by Rick Calcutt.


Posted in Creative Arts, Leadership

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