There are a lot of reasons people go and check out a church for the first time. Maybe someone they know gets married and they go to celebrate their wedding or someone they know passes away and they go for the funeral. It may be that they already go to church on a regular basis and they move to a new area and are looking for a new church, or they decide to leave their old church for any number of reasons and are trying to find a new one. It may be that they saw some clever marketing from your church and decided to try it out or there is some crisis going on in their life and they think they might find some answers at church. Like I said, there are a lot of reasons people check out a church for the first time.
For all of those possibilities, the number one reason people attend a church for the first time is still because a friend personally invites them.
If your church is serious about growing and reaching new people you’ve got to figure out what is keeping people from inviting their friends. While many church leaders blame their people for not inviting their friends because they’re not “spiritually mature enough” or don’t have a “deep burden” for the lost I’d suggest it may be less complicated than that. It may be your fault.
#1 Quality Matters…a lot
I know churches don’t like to talk about this but it’s an unavoidable truth if you really want to reach and introduce new people to Jesus. I’ve been in too many churches whose facilities have not been maintained, they’re fresh out of 1978 and it’s not on par with other public space in their community. I’ve seen too many churches with someone leading worship on stage that just can’t sing. I’ve also been to too many churches who claim to be friendly but if you’re not an insider no one ever talks to you. I don’t think any of those churches intended to push away guests, but they did. Where did we get this idea that intent supersedes experience? I think we’ve misread the Scriptures that teach us that while man looks on the outside that God looks on the heart. The fact that God looks at the heart should challenge us and the fact that man looks on the outside should also challenge us! I don’t think that scripture in particular is a judgement statement in so much as it is a simple observation and fact. I could go on, but I think you get my point.
Question: Is what we are offering our guests quality? Are people not inviting their friends because they’re embarrassed to? How could we do less but do it with greater quality?
#2 New People bring New People
In John chapter 4 an entire village of people meets Jesus. Not because a missionary or pastor went to them or someone went through an evangelism training course but because of a simple invitation. A woman who had known Jesus for all of a couple of minutes invited everyone she knew to meet Him too. She was “new to Jesus.” New to Jesus people don’t need to be sequestered from their friends who don’t know Jesus and placed into some training program and then “sent” back out. They need to be encouraged to simply invite their friend to Jesus. Most people in our churches who have been around Jesus the longest invite the fewest people to Him (seems a little wrong if you ask me…but what do I know). This usually happens because over time they hang out with less and less people who are unfamiliar with Jesus. They wake up one day and all of their friends are Christians.
Question: Do we have new people at our church, and are we investing more in new people or in people who have been around for a while?
#3 Guest Comfort Level
Now I’m getting really shallow. I know. But like it or not if guests aren’t comfortable they aren’t going to be a lot of them at your church. There are a lot of things that can make a guest feel uncomfortable at your church. I’ve been to churches that don’t ever mention guests in their services. I’ve been to some churches that had really poor signage and I had no idea how to navigate the facility. I’ve been to churches that ask guests to remain seated during the service so regular attenders can come say hello (yea, there is no way I’m doing that). I’ve been to churches that tell people if they want to get into a small group to go see Cindi and I’ve thought to myself, “Who’s Cindi and where am I supposed to meet her if I want to get into a Small Group?” Churches are notorious for making outsiders feel like, well…outsiders. And then they wonder why guests don’t come back.
Question: What insider behaviors and language do we use that makes it difficult for outsiders to gain access to Jesus?
Now I’ve probably finally gone off the deep end with this one. But if your church isn’t fun, if people don’t laugh, they simply aren’t going to invite their friends. No one invites their friends to stuff that isn’t fun. If kids don’t have a good experience at your church, you might be doing it wrong. If people don’t laugh at some point you might be doing it wrong. Jesus was actually really funny by the way. Jim Rayburn the founder of Young Life said, ”It’s a sin to bore a kid.” If that’s true then a lot of our churches might be in risk of sinning. Hmmmm… (yes I said people may not invite their friends to your church because it’s boring)
Question: Do people have fun when they come to our church? What can we do to help church be a fun experience?
If you’re a courageous church leader it may be worth your time to get your Sr. Leadership Team together to discuss where in your community people invite their friends to go with them to. Seriously, make a real list on a white board or something. Then make another list of all the reasons people invite their friends to go there with them. Then finally compare that to your church…you may be onto something at that point.
Posted in Leadership