Tag Archive - marketing

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5 Ingredients to Cooking Up a Great Church Website

I am not a web designer and I’ve never played one on TV. I don’t write code, I’m not a graphic artist and I’m not in marketing or sales. But I have visited literally hundreds of church websites.

One of the things we do at the Unstuck Group when a church goes through a Health Assessment with us is we take some time to research their website before we ever actually get onsite with that church. You can learn a lot about a church by spending some time clicking around on their website.

There’s a lot of work that goes into building a great church website. Just like churches, their websites come in all kinds of shapes and sizes. But there is a list of required ingredients that I’d encourage every church to start with.

Design it for the Guest

The best church websites are designed for the person who has never been to your church. Is it intuitive and easy for people who are unfamiliar with Jesus and churchy language to navigate? Unless you want to build a church for church people don’t design a website designed for church people. Stay away from “churchy” language and “cool ministry” names that people outside of the church have no clue what they mean or what they are. Can guests navigate the site easily without having to scroll or click too many times from the main landing page?

Give People what They’re Looking For

When guests check out your website they’re looking for a few things. In no particular order guests to your website are looking for where and when you gather. Do you have a google maps link on your site that makes it easy for guests to get there? Guests are also looking for what the experience will be like when they arrive. Videos and pictures can help with this, so can a brief description of the experience so people know what they’re getting themselves into. Guests also typically look for what the kids’ ministry is like if they have kids. They check out the staff page to see if there are “people like them” on staff (would they fit in). They may also check out your story…especially if it’s presented in a compelling manner…why do you exist, how did you get where you are, what are you like, what you’re trying to get done right now and why people should jump in and be a part of it.

Look and Feel

There are going to be a lot of opinions about the look and feel of your church website. It’s like a sermon or the volume of the worship music at your church…it’s on display for everyone to see…some people will think “it’s too loud” and some people will think “it’s not loud enough.” Wherever you land make sure the look and feel represents the true identity and personality of your church. You can do this through videos, images, stories, even the language you use. All of it should represent your culture well so people know what they’re getting. There’s nothing worse than checking out a church website that sets your expectations in a particular direction only to have those expectations undermined once you actually get there. Likewise, don’t hide a great church behind a poor website.

Measure what Works

This may a bit of a no brainer, but I’ve discovered that few churches actually track their clicks, page views, and metrics on their website. If something is not working on your site, don’t be afraid to change it or take it down off of your site.

Nuts and Bolts

These may go without saying but make sure your site is mobile friendly. More people access websites through mobile devices than desktop devices these days. Also make sure your site is secure so search engines like Google don’t burry it.


Posted in Leadership

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How Churches Communicate in 2014

At the Unstuck Group we work with all kinds of churches across America, and one of the common trends we’ve observed is that increasingly church leaders feel stuck when it comes to communicating beyond the pulpit. The options have increased significantly in recent years, giving us both more effective possibilities and more overwhelming decisions. Websites, social media and smartphones have transformed the ways we interact. With these new opportunities, we know it’s tough to stay on top of what your church should be doing to effectively communicate to people.

We want church communications to get unstuck, and we need your help!

Today, we’re asking you to take a short survey–just 7 minutes–that will help us compile communications data from churches across the country. Our team will analyze it to find clear benchmarks for what your digital and print media should actually look like to be most effective.

Every church, every size–your input is valuable to us. The more diversity we have in responses, the more useful our data will be to the Church.

Please consider participating in this brief survey. If you take the time, we’ll send you a free copy of our findings before we make them available to everyone else. We thank you in advance and we look forward to sharing the insights with you to help your church get unstuck!

Church Communications Survey


Posted in Creative Arts

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4 steps to clear church communications

One of the biggest mistakes that churches make in their communication and messaging strategies is in assuming that people care about what they have to say. In today’s competitive, cluttered, and message saturated market there is more than enough noise to keep people from noticing and listening to what you have to say. Even at church. Here are four questions that you must wrestle to the ground if you’re going to build an effective communication and messaging strategy at your church.

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Posted in Creative Arts, Leadership

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arizona cardinal anquan boldin video promo

On Sunday, April 25th Cornerstone will be interviewing Anquan Boldin, an amazing NFL wide reciever who plays for the Arizona Cardinals, in all of our weekend services. We get that for many people telling their friends about Jesus can be difficult, so this is one way we’ve decided to come along side of our church and help them. We promise that if you invite your friends to hear this interview on April 25th, your friends will hear about how Christ has changed Anquan and they will have the opportunity to respond to the Gospel! To promote this moment, our Creative Arts Team has just finished producing a video that is going to go in the Harkins Theatres along the 202 corridor to be shown before every movie that people go and see in the weeks leading up to the 25th. Once again I find myself in awe of our Creative Arts Team. These guys are amazing. You can check out the trailer here.


Posted in Creative Arts, Spiritual Formation

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The boring world of church announcements

People zone out when it comes to announcements in church. The reality is, unless you’re a stand up comedian, your church announcements are boring and usually become nothing more than the half-time show in the worship service. What makes it worse is that there is no other avenue where the average person in America actually assimilates information by sitting down and listening to someone verbally rattling off bullet point information in a never ending series of announcements. In a day when people are addicted to sound bites, 140 character limited communication, and customized news sources and information the old school church announcements need to be put out of their misery. Understanding this, a couple of years ago we decided that instead of fighting reality we would start using the media tools that were available to us. We began prerecording announcements via video through out the week and showing those in our services, similar to the ads that you would see prior to a movie. The payoff has been worth the investment. Here are the top 6 wins we experienced by moving to video announcements:

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Posted in Creative Arts